kentucky fried chicken

KFC

Rewards That Taste as Good as They Feel

We designed and developed a rewards app for KFC, turning the dining experience into an opportunity for customers to earn free meals, coupons, and vouchers.

We focused on creating a user-friendly interface that makes it easy for customers to track and redeem their rewards, ensuring every visit to KFC is more rewarding and enjoyable.

The leaderboard screen in the app allows users to see how they rank among other participants. It displays weekly and all-time points, encouraging friendly competition and increased engagement.

The

(Thought)

Behind

Product Design

Mobile App

Food Industry

Problem

Many reward programs are outdated and unengaging, causing customers to lose interest and miss out on potential benefits.

Solution

We designed and developed a dynamic rewards app for KFC that includes features like a fun spin-to-win game and a points-based system for earning rewards. The app’s user-friendly interface encourages active participation and makes it easy for users to track and redeem their rewards, fostering a stronger connection with the brand.